China’s premium beauty segment is dominated by international luxury labels that have become status symbols. These brands reflect elegance, high quality, and timeless appeal—qualities that make them the most popular beauty brands in China.
Estée Lauder, Lancôme, Chanel, and Dior are leading luxury brands in China. Their skincare lines, including serums, anti-aging creams, and brightening solutions, are particularly popular. Chinese consumers value visible results and premium textures, which these brands deliver consistently.
Luxury beauty is often associated with gifting during festivals like Lunar New Year, Valentine's Day, and shopping events such as 11.11. During these seasons, the most popular beauty brands in China dominate sales charts due to their prestige and attractive limited-edition packaging.
Japanese brands also hold a strong position. SK-II and Shiseido appeal to customers seeking scientific credibility. Their hydrating and radiance-boosting formulas are ideal for China’s climate and skincare needs.
International makeup brands like MAC, Bobbi Brown, and YSL Beauty are also part of the most popular beauty brands in China due to their pigmentation, long-lasting formulas, and trend-setting collections.
Globally known fragrance houses such as Jo Malone and Dior Perfumes attract luxury consumers who value personalized scents.
Despite rising domestic competition, international luxury brands maintain strong influence because they represent sophistication, tradition, and global appeal.